Umbra, a world-wide leader in original, casual, contemporary, affordable design for the home.
Umbra’s website was underutilized as a marketing vehicle and ecommerce channel. The website was not sufficiently communicating or demonstrating that Umbra was a designer and manufacturer of “products for every room in your home.”
An extensive competitive analysis along with a 3-year Business Plan provided a solid business case for Umbra to invest in its website and ecommerce operations. Key initiatives included:
- Email-based relationship marketing program
- Website improvements to (design/layout, ecommerce checkout, information architecture, product presentation)
- Seasonal and loyalty-based promotions
- Increased sales 40%
- Increased size of customer database 25%